Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. Humbly, i think i have learnt from him much more than he may have learnt from me. Our partnership in the campaigns he has led was a unique experience throughout the years. Raf can be this very rare and ideal alter ego in the thinking process and at the executional stage, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea, scope & crafting of a campaign. Creative Leadership at its best!!!