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 We are shaping the future of global brand leaders: Ignite your creative genius.

Our founding principles.

The journey of Rafael, Emerson and Bruno from creative direction to leading in digital innovation and business strategy embodies our core philosophy. Their collective vision yet distinct paths capture the spirit of Masters of Brandcraft—utilizing diverse expertise to nurture growth, innovation, and leadership in creative and marketing professionals.
Rafael Augusto
Over 200 international awards and more than 25 years leading high-performing creative teams at Leo Burnett, Publicis, BBDO and Wunderman.
Rafael Augusto
Emerson Murakami
Tech entrepreneur since Web 2.0, leading management teams through many exits — pushing boundaries at scale in companies like Webmotors, Dimension Data/Cisco and Neojets.
Emerson Murakami
Bruno Santiago
Bruno Santiago
30 years in product design, advertising and tech, working in top agencies such as Wunderman and JWT. Founder, investor and advisor in multiple startups.
Learn the marketing and innovation strategy secrets we used for our most prestigious clients:

Let our impressive numbers talk.

Beyond the accolades and trophies—from Cannes Lions to the One Show—our true measure of success lies in tangible outcomes and real-world results.
300+
International Awards
including Cannes Lions, One Show, New York Festivals, Dubai Lynx, Webby, Clio Awards, D&AD, Effies, and El Ojo.
$3B+
in generated revenue
from new accounts and direct client gains through strategic marketing and creative excellence.
22
Global Fortune 500
accounts won and led, showcasing our leadership in marketing, digital product innovation, and technology.
200+
major clients served
across diverse markets including Brazil, Canada, the United States, the United Kingdom, and the Middle East.
850+
managed talents
across high-performance teams in technology, marketing, creative, and sales.

Experience-based learning tailored for you.

At Masters of Brandcraft, we understand that the most profound learning occurs through direct experience. That’s why we’ve designed our mentorship programs around the core principle of experience-based learning, tailored specifically to nurture your professional growth and leadership capabilities in real-world scenarios.

Transformative impact.

See what industry leaders, peers, and clients have to say about us: These endorsements showcase our commitment to nurturing industry leaders and highlight the significant impacts they're making in the creative and marketing fields.
Bechara Mouzannar
Bechara Mouzannar
36 CannesLions, 13 D&ADPencils. Ranked No. 1 CCO in the World in 2015 (The Drum)
"
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. Humbly, i think i have learnt from him much more than he may have learnt from me. Our partnership in the campaigns he has led was a unique experience throughout the years. Raf can be this very rare and ideal alter ego in the thinking process and at the executional stage, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea, scope & crafting of a campaign. Creative Leadership at its best!!!
Guilherme Schneider
Guilherme Schneider
LATAM Operations Director, Stefanini
"
Bruno is very results and quality oriented — always looking for the best for the client and has a deep business knowledge in multiple industries. He is also very creative in finding and creating solutions. I learned a lot with him about the digital transformation business.
Gene Chao
CEO at GenRe Ventures; Board at The Cyber AB
"
Emerson brings very strong commercial and business integration skills at both a tactical and strategic level. He excels at understanding and bridging the different/unique commercial components and cultures together to harmonize and build global business achievement. Most importantly, Emerson has high integrity and builds the trust needed in today's collaborative and matrix environments.
Kamal Dimachkie
Chief Operating Officer, Publicis and Leo Burnett
"
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Andre Nassar
Executive Creative Director, Impact BBDO
"
I had the pleasure of working with Rafael Augusto directly and daily for more than five years when I was the Regional Executive Creative Director at Leo Burnett Dubai from 2013 to 2019. Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best. Channeling his energy in a positive direction, he is always motivated, energetic and never shies away from a challenge.
Soraya Coelho
Social Media Director, iFood
"
I know Bruno since 2004. We worked together as creative duo and I have followed his development closely - as co-worker or as client. One thing always remained clear: in addition to a sophisticated look for digital communication, he has always been a natural leader who fulfills his commitments and always delivers something else, extracting the best out of his teams.
Edson Carlotti
Founder, CTO at LEADCOMM Security
"
Emerson is a very creative professional and shows deep knowledge about leading technologies and business growth in general, strongly contributing as well as playing a central role on the company's strategy, always keeping focused on its core business.
Sunny Deo
Group Director Business Development, Publicis
"
I could write an essay about Bruno, and that would just be on him as a human. To sum up; he has one of the biggest hearts and is always there for anyone and everyone. In terms of work; he's one of the hardest working individuals I've ever seen sit at a computer. It's no surprise then, in his strive for excellence, he has gone from strength to strength, to the point of setting up his own company and is, literally, flying high now.

Engagement and insights.

Stay ahead with our latest insights and industry foresights. Our content—from thought leadership articles to strategic growth hacks—is designed to provoke thought, inspire innovation, and catalyze your professional growth.

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Discover, innovate, lead.

At Masters of Brandcraft, your legacy of innovation and leadership starts today. Propel your career, influence your industry, and shape the future of creative and marketing excellence with us.

Discover how our mentorship programs can propel your career and expand your professional influence. Contact us today or apply now to begin your journey to excellence.